A month ago, Dominion Voting Systems received a large settlement from Fox News for a defamation lawsuit, which was considered a victory for the company. However, CEO Jon Poros stated that even with the settlement, the reputational damage done to Dominion has been too great. He expressed concern for the future of the company and its ability to retain customers.
Founded 20 years ago, Dominion has grown to become one of the largest providers of e-voting hardware and software in the US. However, during the 2020 election, the company was at the center of conspiracy theories by former President Donald Trump and his supporters, including claims that Dominion helped manipulate the election in favor of President Joe Biden. Some news outlets, including Fox News, helped spread these allegations, leading to public outrage against Dominion.
Poros predicts that more customers will start fleeing the company in the future. While Dominion’s products are sound and most government agencies won’t terminate their contracts early, concerns arise when the time comes to renew these contracts. Poros believes that customers will just replace the voting system due to obsolescence or certification issues and won’t bother with the hassle of purchasing from Dominion.
Dominion has six other defamation lawsuits pending, including against news companies such as Newsmax and One America News. Despite the settlement with Fox News, Dominion has received death threats and remains a demonized brand in America.
Poros is optimistic that ongoing legal proceedings will help curb misinformation and put an end to the prioritization of ratings and profits over the pursuit of truth in the media. However, it remains to be seen whether Dominion can raise enough awareness to counter false claims about the company.