Trump is taking action against GOP campaigns that use his name and image to raise money, demanding a 5% cut of any funds raised through these methods. His team is also cautioning other campaigns against impersonating the former president. Republicans have often utilized the name and likeness of former President Donald Trump to generate funds from GOP voters. However, Trump is now insisting that campaigns share a portion of these donations with his Trump National Committee JFC.
In a letter to GOP vendors, the Trump campaign outlined the new guidelines for using Trump’s name, image, and likeness in fundraising efforts. The campaign is urging fundraising Republicans not to make unauthorized references to Trump or his family and to avoid suggesting that donors are disloyal if they do not contribute. Vendors who fail to follow these guidelines risk having their business relationships with the Trump National Committee JFC suspended.
Trump has been lagging behind President Joe Biden in fundraising, so this crackdown may be an effort to boost his campaign’s financial standing. By enforcing these new rules, Trump is asserting control over how his name and image are used in GOP fundraising campaigns.