Following the NWSL’s 2024 kickoff, Just Women’s Sports has announced its return as an official media partner for the third consecutive year. The women’s sports multimedia brand has renewed its rights to distribute official NWSL game highlights and content across its platforms. This decision comes after a 10% engagement rate for NWSL content on JWS’s social posts in 2023. Additionally, JWS will continue its presence at NWSL Championship Weekend, including hosting the official Championship Party for the third year in a row.
Julie Haddon, NWSL chief marketing and commercial officer, expressed the benefits of the partnership in growing the league’s brand, engaging existing fans, and attracting new audiences. Haley Rosen, CEO and founder of JWS, shared her excitement about partnering with the NWSL once again. Rosen emphasized that Just Women’s Sports aims to help leagues and teams grow their audiences by making it easy and fun to be a women’s sports fan. Through this partnership, JWS can showcase the league on a global scale.
The renewal of the partnership between JWS and the NWSL coincides with a new media deal for the NWSL across various broadcast partners, including CBS Sports, ESPN, Prime Video, and Scripps Sports. This new deal encompasses 118 national broadcast matches, highlighting the growth and popularity of women’s soccer in the United States.