Olympic organizers revealed their plans to incorporate artificial intelligence technology into sports during a press event in London. The International Olympic Committee (IOC) shared its agenda for utilizing AI to identify promising athletes, personalize training methods, and improve judging in sports competitions. IOC President Thomas Bach emphasized the importance of being leaders of change in order to maintain the uniqueness and relevance of the Olympic Games.
The IOC’s AI strategy aligns with the upcoming Paris Olympics, scheduled to begin in less than 100 days. In addition to enhancing athlete training and judging processes, the IOC plans to use AI to protect athletes from online harassment and improve the overall viewing experience for fans watching from home. The IOC generates significant revenue through the sale of broadcast rights for the games, making it essential to enhance the experience for viewers.
Paris Olympic organizers have faced criticism for their use of AI technology in security measures, including AI-powered cameras to monitor and flag potential security risks such as abandoned packages or crowd surges. Despite some controversy surrounding the use of AI in security, the IOC remains committed to exploring the vast potential of artificial intelligence in a responsible manner.