NEW YORK — CitizenM, a boutique resort mannequin, has provided its US public relations enterprise to W Communications.

CitizenM, which claims to provide cheap luxurious, employed W following a aggressive pitch of 5 corporations. The company beforehand labored with Camron World.

As CitizenM’s U.S. guide, W is tasked with supporting the Dutch-based chain’s rising number of North American facilities. The company in the mean time has lodges in New York, Los Angeles, Miami, Washington, Chicago, Seattle and San Francisco.

W shall be accountable for mannequin developing campaigns, partnerships and media relations with the goal of accelerating mannequin consciousness as a result of the mannequin enters new markets akin to Austin, Texas. The chain’s ‘cheap luxurious’ positioning and her ESG efforts shall be in focus.

Katerina Wagner, World PR Supervisor, CitizenM, acknowledged:. Their creativity and expertise had been on an essential pitch, nonetheless their actual passion for CitizenM and their plain information of who we’re as a mannequin make them our newest firm. obtained as a confederate. ”

Since opening in Amsterdam in 2008, citizenM’s portfolio has grown to 30 lodges in 18 cities all around the world. Its newest resort is in Miami.