Technology took centre stage at PI LIVE USA on day two, with a focus on cutting-edge tech and two lively social events to close out the week. The Intercontinental Hotel was buzzing with attendees coming in for another day of networking and learning. The Miami sunshine brightened the expo hall and set the tone for the day. Some delegates were walking in with an extra spring in their step, likely due to waking up to a gold trophy or two on their bedside table from the previous night’s USPAs.
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The day was filled with sessions highlighting the latest in technology and innovation in the industry. Attendees got the opportunity to dive deep into emerging trends and strategies that are shaping the future of performance marketing. The event ended with two social gatherings that provided a chance for everyone to unwind, celebrate, and network with industry professionals. The excitement and energy of the day carried over into the night, leaving attendees looking forward to what the next year’s PI LIVE USA event will bring.