TikTok has successfully submitted the required risk assessment for the new “TikTok Lite” app to the European Union, avoiding a potential fine. The platform, known for its dance videos and popular among young people, faced criticism from the EU for its “TikTok Lite” bonus program which rewards users with points for watching videos. Concerns were raised about the potential for increased addiction among users.
As a major online service, TikTok is under stricter regulation in accordance with the European Digital Services Act (DSA). This legislation prohibits manipulative practices, such as “dark patterns,” that aim to keep users on the platform or encourage them to make purchases. Internet companies like TikTok are required to establish risk management protocols and take stronger action against hate speech online. Violations of the DSA can result in penalties of up to six percent of the company’s global annual turnover.
The Chinese company ByteDance, which owns TikTok, recently launched “TikTok Lite” in France and Spain. The platform’s compliance with the EU’s risk assessment requirements is a crucial step in ensuring its continued operation in the European market while adhering to the new regulations outlined in the DSA. By addressing concerns about addictive features and implementing measures to combat hate speech, TikTok aims to maintain its popularity among users while upholding EU standards for online platforms.