Reality has always been a source of inspiration for advertising and marketing campaigns for companies. One example is Arcor’s “we are not in campaign, we are in Campagnola” for its canned brand, using phrases from Argentine presidents. Other companies have used current events, like the “stockeate” campaign during a change in government, to appeal to consumer awareness of economic issues.
Now Newsan, known for promotions like giving away a television if Argentina became champion in 2018, has launched a new promo for its Philco brand. The “Chainsaw and Blender” promo offers a free blender with the purchase of a chainsaw, referencing President Milei’s plans for public spending cuts. The campaign aims to generate attention and engagement on social media, showcasing the brand’s presence and connection to real-time events.
The addition of the blender to the chainsaw promo reflects the economic challenges faced in Argentina, with high inflation rates and budget cuts impacting various sectors. The campaign highlights the brand’s flexibility and creativity in responding to current events and consumer needs. The promotional offer is limited and will only last for a few days or until the stock of chainsaws runs out.
Overall, the campaign demonstrates the brand’s ability to adapt to market conditions and engage with consumers through innovative promotions. By staying relevant and capturing the attention of the audience, companies like Newsan can differentiate themselves in a competitive market and build stronger connections with their customers.