The activation for the Wings for Life World Run includes new arena and on-field branding, as well as special promotions to encourage fans to sign up for the event. The run takes place globally on May 5 at 7 am ET and aims to raise vital funds for research into finding a cure for spinal cord injuries.
The Wings for Life World Run is the world’s largest running event with over 200,000 participants annually from 195 countries. People of all abilities are welcome to participate, whether they run, walk, or roll in a wheelchair.
The unique format of the Wings for Life World Run ensures that individuals of all fitness levels can join in. There is no fixed finish line, but instead a virtual “Catcher Car” that starts 30 minutes after the race begins. Once the Catcher Car overtakes you, your race is over.