In 2020, Amazon successfully launched its first cashierless grocery store and has since expanded its use of tracking technology. In 2023, the Seahawks integrated Just Walk Out technology into various merchandise stores at Lumen Field, allowing fans to make purchases by simply swiping and scanning their palms. This innovative radio-frequency identification system uses overhead cameras and computer vision to replace traditional cashiers and reduce wait times by eliminating long lines. The technology has also been implemented in several stadiums and arenas across the country, improving the overall shopping experience for customers.
With RFID technology in place, these stores have experienced a significant decrease in checkout wait times, as well as a reduction in theft. This has allowed employees to focus on assisting shoppers and providing better customer service. Jon Jenkins, the vice president of Just Walk Out tech, has noted the positive impact of this technology on streamlining the shopping process and enhancing the overall customer experience. Amazon continues to be at the forefront of utilizing cutting-edge technology to revolutionize the way we shop.