The Olde Open Window opened in downtown Brainerd 14 years ago as a gift shop with antiques and home décor. Over the years, the store has expanded and evolved, adapting to the market’s needs and opportunities. Lynda Boyd, the owner, emphasizes the importance of flexibility and vision in running a small business.
Initially, Boyd quickly expanded the store within six months of opening, seizing any opportunities that came her way. She mentions that the store’s growth has been driven by word of mouth and loyal customers, as well as a strong presence on social media. The tight-knit small business community in the Brainerd Lakes Area also plays a significant role in supporting stores like The Olde Open Window.
Boyd recognizes the importance of collaboration among local businesses, as they refer customers to each other and celebrate each other’s successes. The store has become a guide for other small businesses in the area, providing advice and support to those starting out. Additionally, The Olde Open Window features products from over 20 local businesses and vendors, creating a platform for other entrepreneurs to showcase their goods.
Despite the challenges of running a small business for 14 years, The Olde Open Window has managed to thrive due to its adaptability, customer-focus, and collaboration with the local community. Boyd’s commitment to growth, her store, and other small businesses serves as an inspiration for entrepreneurs in the area.