In the magical world of the Magic Kingdom in Lake Buena Vista, Florida, there are familiar and delightful smells all around. From the sweet treats at Main Street Confectionery to the musty aroma on the “Pirates of the Caribbean” ride, guests are constantly surrounded by an array of scents.
Starting in May, a new sensory experience will be introduced to the theme park in the form of elephants. Disney has unveiled a sneak peek of “Smellephants on Parade” presented by Scentsy, a search-and-sniff adventure located at the Storybook Circus.
As guests step into the land, they will encounter a casting call posted by Timothy Q. Mouse, who is looking for a “Whiff-sistant” to join Dumbo’s latest act. Search-and-sniffers can then pick up an illustrated map of the area and a sticker sheet at the ticket booth near Big Top Souvenirs.
The first “Smellephant” to be unveiled will be themed with the scent of popcorn, a popular circus snack. Additional statues will feature smells like churro and cotton candy. Once all installations are complete, there will be eight “Smellephant” statues scattered throughout the Storybook Circus section.
The interactive search-and-sniff experience will be complimentary and available to all guests, including those with sensitive noses. Disney has a long history of using scents to enhance the guest experience and create magical memories.
In 2019, Disney patented “scent blending” technology to create even more immersive experiences for guests. The company believes that scent is a powerful sense that can enhance the overall guest experience in the parks. Get ready to embark on a fragrant and fun adventure with the “Smellephants on Parade” at Magic Kingdom!